One on One Podcast
Changing Wine Consumer Perception: Sarah Trubnick’s Uphill Battle
A conversation with Sarah Trubnick
7 November 2023
In this thought-provoking podcast, Sarah Trubnick, a passionate advocate for the New Hampshire wine industry, embarks on a journey that explores diverse subjects with candor and enthusiasm. She shares insights on her mission to change consumer perceptions about local wines, highlighting the need for curiosity and open-mindedness. With eloquence and humor, she delves into the world of wine, alternative packaging, and the profound impact of local consumption on environmental sustainability.
Sarah's upbringing in a non-religious household provides an insightful backdrop for her views on spirituality and religion. She encourages listeners to question their beliefs and look beyond conventional norms. Her vivid descriptions and anecdotes make this podcast a delightful and inspiring experience, urging us to embrace curiosity and passion in all aspects of life.
Podcast Key Points:
- Sarah Trubnick's Journey to Challenge Wine Norms: A discussion of Sarah's mission to redefine wine perceptions.
- Sustainability and Supporting Local Vineyards: Exploring the importance of embracing local wines for a sustainable future.
- Eco-Friendly Wine Packaging and Alternative Norms: Insights into alternative wine packaging and eco-friendly practices.
- Perseverance in Changing Belief Systems: The long-term challenge of transforming consumer wine perceptions.
- Curiosity and Passion as Catalysts for Change: The role of curiosity and passion in inspiring shifts in wine industry norms.
Sarah Trubnick
Wine Director and Co-founder of The Barrel Room, San Francisco, USA
Sarah holds a Master of Science in Applied Physics (UCLA), the WSET Diploma, and is a Certified Specialist of Wine. Sarah also operates Northeast Wine Company (NH), teaches for multiple wine schools, including Commonwealth Wine School, and is renowned for her award-winning wine lists, recognized by World of Fine Wine, Sommeliers Choice Awards and Wine Spectator. Sarah is also deeply passionate about the effects of climate change on the wine industry and wine regions, and the world of alternative packaging.
Connect with Sarah Trubnick
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